tag:blogger.com,1999:blog-6283954654510196246.comments2010-09-09T19:21:08.735-04:00Nat Budinhttp://www.blogger.com/profile/18153012936395875787noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-6283954654510196246.post-35101335275382375822010-09-09T19:21:08.735-04:002010-09-09T19:21:08.735-04:00Wow, you have discovered some truisms that social scientists found out as well (and they had the benefit of research grants). Pretty cool.<br /><br />&quot;Dislikes are more important than likes&quot; (from the book Nudge) They found risk and aversion had a greater impact over positives in driving choices. This becomes especially important when attempting to steer people away from something. If gas guzzling cars are to be avoided, then adding the 5 year&#39;s worth of gas costs as line item on the sticker will have stronger impact than the $2000 back from the dealer.<br /><br />&quot;Impartiality matters.&quot; (in Sway) There&#39;s a fairness bias that drives behavior and the definition of fairness varies from culture to culture. People will often walk away from an beneficial opportunity if they feel it isn&#39;t fair. I got a smaller piece of cake, then I will not eat you cake. In Switzerland the government found that offering financial compensation after a chemical spill created more angry people than just apologizing. The compensation triggered the fairness bias.<br /><br />Books of interest perhaps...<br />http://www.goodreads.com/book/show/2527900.Nudge<br />http://www.goodreads.com/book/show/2118114.SwayPeter Kahnhttp://www.blogger.com/profile/05283855482639754010noreply@blogger.comtag:blogger.com,1999:blog-6283954654510196246.post-24159687402632253822010-05-07T10:49:07.794-04:002010-05-07T10:49:07.794-04:00The new blog looks good now that you&#39;ve fixed the css thing. Let&#39;s see if this shows up as a comment on the main page.ambug666http://ambug666.livejournal.com/noreply@blogger.com